Zoho CRM
for Marketing
Zoho CRM can streamline and automate many marketing processes to help
achieve greater engagement with new prospects and existing clients.
How Zoho CRM can drive greater engagement from your marketing.
When it comes to marketing, the key components are being able to deliver content, analyse performance, amend and re-send as part of an on-going cycle.
Our role is to identify your current marketing painpoints and then provide a custom solution based around the many tools available through Zoho CRM for marketing.
Is your business facing some of these common marketing pain-points?
Struggling to determine levels of engagement in your current email marketing efforts.
A scattergun approach to sending content in the hope some of it "sticks".
Having the time to post content consistently to keep your existing and potential clients engaged.
Separate platforms for your marketing, lead management and customer support.
Lack of significant key stats and metrics which leads to missed opportunities.
Time-consuming processes such as emailing manually, accessing social media profiles individually.
No real social listening taking place to identify trends and concerns.
3 core components of the Zoho marketing tools for a fully integrated marketing platform.
Zoho CRM
Lead Management: Capture, track, and nurture leads all within Zoho CRM. Automated workflows ensure leads are followed up promptly, improving conversion rates.
Customer Insights: Gather comprehensive data on customer interactions, preferences and behaviour, enabling more personalised and effective marketing strategies.
Zoho Campaigns
Email Marketing Automation: Create and automate email marketing campaigns with ease. Use pre-built templates, segment your audience, and set up automated follow-up emails based on user behaviour.
Analytics and Reporting: Track email performance with detailed analytics, including open rates, click-through rates, and conversions, allowing you to refine your campaigns for better results.
Zoho Social
Social Media Management: Manage all your social media accounts from a single platform. Schedule posts, monitor engagement, and track performance across various social networks.
Social Listening: Stay informed about what’s being said about your brand by monitoring keywords and hashtags. Engage with your audience in real-time and respond to mentions promptly.
Other ways Zoho can aid your marketing strategy.
Zoho Projects
Project Management: Plan, execute, and track marketing projects with ease. Use Gantt charts, task lists, and milestone tracking to ensure projects are completed on time.
Team Collaboration: Improve team collaboration with built-in chat, forums, and document sharing, ensuring everyone is aligned and informed.
Zoho Marketing Automation
Campaign Management: Design and manage multi-channel marketing campaigns from a single platform. Automate repetitive tasks and workflows to save time and increase efficiency.
Lead Scoring and Segmentation: Automatically score leads based on their interactions and behaviour. Segment your audience for targeted marketing efforts, ensuring higher engagement and conversion rates.
Zoho Forms
Lead Capture: Create custom forms to capture leads from your website, social media, and other channels. Integrate forms with Zoho CRM to ensure leads are automatically entered into your database.
Surveys and Feedback: Collect feedback from your audience with customisable surveys. Analyse responses to gain insights into customer preferences and improve your marketing strategies.
Zoho Analytics
Data Visualisation: Create interactive dashboards and reports to visualise your marketing data. Track key performance indicators (KPIs) and gain actionable insights to optimise your marketing efforts.
Cross-Platform Integration: Integrate data from various Zoho applications and third-party tools to get a holistic view of your marketing performance.
Transform Your Marketing Strategy with Zoho CRM
At Blossom Business Intelligence, we work closely with our clients to understand their marketing objectives and put forward a proposition that will transform your marketing strategy.
Our challange is to work with you to achieve a slicker, more rewarding marketing performance, using the tools at our disposal.
With our experience in development, implementation and on-going support, your marketing strategy can be transformed – saving you time, money and reaping greater rewards.
See how Zoho CRM can transform your marketing strategy. Book a free initial consultation.